Hey, I am Franziska – a Munich/Germany based freelance designer and design teacher focused on packaging and branding. I have been working as an art director in different design agencies for several years before going freelance. Always having been gravitating towards the strategic aspect of my projects, I one day decided to actually join the strategic team of one of these agencies. It was one of the best decisions I‘ve ever made, but I found myself badly missing design. So as a freelancer I ended up right in the middle of both disciplines – a designer at heart, as well as a strategic thinker. As such, I love helping businesses to build their brands and products as much as I love teaching packaging design to students.