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Mr Bingo: »Most things I do begin as a joke«
The one and only Mr Bingo is an artist, illustrator and the king of hand-drawn comedy. But that doesn’t mean he isn’t accustomed to the darker side of life. Of course not, he just finds the comical aspects there, too
What is your fan base like?
First of all, I must say that I never expected to have a fan. I just wanted to be a freelance illustrator and I wanted maybe a hundred people to know who I was, people at The New Yorker and The Guardian, at an advertising agency and maybe other illustrators. I never thought about the general public. But social media made it possible. At first, I thought my fans are all like creative people, artists, art school graduates, but it was really nice to see that it’s a complete mixture. A lot of stuff I do is very adult, a lot of kids like that, old people too, and there is no specific gender, it’s equally split.
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What difference does it make to suddenly know your audience?
It makes a huge difference. Even when I work here alone in my studio I have a feeling that the audience is there with me all the time. Not literally sitting next to me, but I talk about what I’m doing, show stuff and getting instant feedback from them on social media. Sometimes they also push things in certain directions. We talk directly to each other, nobody is in between, and often they even become part of the project. For the Hate Mail project I send personal postcards to their homes, for the Advent calendar I photograph 25 of them naked and they end up as drawings. And for the hand finished penis and vulva plants project they are sending me pictures of their genitalia.
That’s a really close connection to the audience. (laughs)
Yeah, it’s really personal stuff. And their involvement is crucial. If no one wants to be part of the genitalia plants or of my Advent calendar, the projects won’t happen. That’s true for a lot of my other works, too.
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And has your creativity changed since you started working as an artist? Do ideas fly differently?
I’ve always done funny stuff, but now I can do whatever I want. That is brilliant and totally different. Before, when I was working for clients, I was realizing their ideas or a very watered-down version of my ideas and often I wasn’t too happy with that. On the other side, I had a deadline and that makes your life easier. Now I have to really believe in what I’m doing because no one cares if I do it or not. As a commercial illustrator I worked about a week to come up with an idea for an editorial piece. I sat in a café with a sketchbook and a brief and set a time to come up with ten ideas, do the roughs and send them to the clients. Now I never set myself a deadline and I just have ideas all the time. I think in a similar way to a stand-up-comedian who is looking for jokes all the time. Wherever I am, I’m being influenced by what I see and thinking funny things about it. It could be a tree in front of the window, it could be something you say or something I see on TV. It’s just luck.
Do you have a notepad next to the bed? Do you stop on the street and jot down ideas?
I wish it would be so old school and romantic like having a notebook. But most of the time I just type it into my phone. I email me the ideas, so I definitely read them in the morning.
Some pieces are also really conceptual like the “A fucking waste of time” jigsaw puzzle or “Catching Up With Kim Kardashian”, which you are selling for 1 billion pounds.
She’s still here, stuck on the wall.
Not sold yet?
No, and I really don’t know why. But I like the idea of conceptual art. Even if I don’t think of myself as a proper artist, not doing paintings or exhibits in museums or putting a pile of bricks in a gallery room, I call myself an artist. And I love it because you can do anything then. Nobody will buy the Kardashian for a billion pounds, I think, but it’s just funny that it exists. That’s the art.
You said the beautiful sentence “My art gallery are people’s homes”.
You can be an artist that sells ten pictures a year for 20.000 pounds each and they’re hung at collectors’ homes and nobody sees them. My stuff is cheap, everything I sell is between 20 and 155 pounds. Most people can afford it. So I’m now in over 20.000 homes and in some pubs and restaurants and I really like that.
How do you think up your drawings? Is there an absurdity or a well-fitting punchline, and then you try to find the right illustration for it?
It’s definitely the punchline first and then the best way to carry this idea. I like to think that I don’t have a really particular visual style. Sometimes it’s like a Biro-drawing with a cheap pen like “Dirty Queen”, the Advent calendar is very neat black and white lines other are quite sketchy and rough like “Coming out of lockdown”. For me it has to have a nearly naive childish style to be funny.
You’re not only an awesome illustrator but also very good with words. How did you learn that?
I don’t know.
I’ve always tried to be funny from a really young age.
As a child I drew cartoons, often with words from football that I switched around so that they had a different meaning. I remember my parents’ friends laughing about them and that it felt really good. So I kept doing it and it became my job.
I saw one of your so-called speeches in Berlin and it was more like a show. You were in mint green shorts and had punchlines that hit the spot. Were you such an entertainer from the beginning?
Oh, no. I never expected to do something like this and I’m always nervous. It’s just that the creative industry has a lot of events with talks, and I started many years ago in much smaller venues. Like in a pub in Manchester with 50 people where you’re just given a microphone and show your slides. And from the very beginning I was quite good at it. When I do a talk, I really want people to like it. I’ve seen a lot of boring talks and thought how could I be better? I always put a lot of effort into stuff and spend weeks creating the slides, thinking about the timing, about the punchlines and just working out the best way of telling a story with the perfect amount of information so that it doesn’t bore people. I tried to get better and now I really enjoy it.
Do you try out the lectures beforehand with friends or family?
Doing a talk in front of friends or family would be really scary and embarrassing for me. But doing it in front of strangers is fine. The bigger the audience, the less scary it is. If there are 1.000 people, you nearly don’t care anymore. It’s abstract but the room is also warmer and you kind of work with the audience and you feel that you’re in something together. But I still think that it’s bizarre that I’m even allowed to talk about my work and people are even interested in the first place.
What has to happen for you to leave the stage happy?
I need people to laugh. I think one thing why my stuff is successful is that I want to be liked. Like all people. That’s why I put so much effort into it.
What is good humor for you? Can you define it?
Actually, I can’t. I think there are loads of different types of a good joke. Something could be funny because it’s really clever, it could be funny because it’s absolutely absurd and stupid. I think English people are especially good at satire and irony. When you can take something that is really serious and make a joke about it, that’s really clever I think. Like to make a good joke about Black Lives Matter that raises awareness and makes people think differently maybe. I think good humor is when you laugh.
It really seems like you’ve found your very own role in the business. Or did you have any role models?
There’s no one of whom I thought I liked to be that person. But quite often people compare me to the artist and illustrator David Shrigley. He’s the most famous for doing irreverent, most witty and silly stuff and it’s quite hard not being him. I really tried and I don’t follow him anymore on social media. But I think all kinds of comedy influenced me, old stuff like Monty Python’s Flying Circus and I really like Chris Morris who does very satirical stuff, kind of joke news. In terms of what I do now, I never expected it. It just happened very organically over 20 years. It was a slow thing, no big heaps, no moment of fame or making it, just step by step.
Is that the reason why your name sounds more like entertainment than illustration?
I got the name Mr Bingo when I was 20. In my art course I decided to do a book about Bingo and old ladies. For research I went to a Bingo Hall with a friend, won 141 pounds and now I’m stuck with this name forever. (laughs)
Is Mr Bingo completely yourself or is it kind of a role?
That’s a really good question. That’s nearly a therapy question, isn’t it?
I think Mr Bingo is a slightly exaggerated version of me. Mr Bingo talks to people on the internet how I wouldn’t talk to people in real life, he’s pretty arrogant, he’s rude, he’s egotistical, he’s very silly. But you know he’s funny, I’m funny. It is me, it’s my brain. It’s me being at my kind of naughtiest and without any roles of society. And sober as well, not even drunk.
It’s not long until December. Did you already start working on your legendary Advent calendar?
Yes, I did today. I just photographed two naked women who are teachers and later I will photograph a jazz singer.
One of your latest works says: “Keep busy and avoid existential thoughts”. Is this something you worry about yourself?
Oh yes, it’s a huge problem for me not being busy now. But I decided that there must be more in life than work and so I’ve been taking time off. I’ve got my business in such a streamlined way, that I don’t have much to do. I have someone who sends my work out and someone that answers the emails with everything that goes wrong. My shop could keep me living for at least a year, so I actually don’t have to go to work if I don’t want to. And I don’t have a partner, I don’t have a family, a pet, children or anything other to look after. So I have more free time than probably anyone in the world. Maybe apart from people in prison. They have a lot of free time too. But I’m perhaps slightly busier than a person in prison. (laughs) That’s a thing that everyone wants in life, not to be busy and have free time. But when you have it, it’s quite scary and overwhelming. You start to worry about the big problems in life. Why am I here? What happens after I die? Existential thoughts like these.
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Is that why your new works seem less cheeky and more personal? Another one says “I’m terrified because I don’t have a god looking after me”.
I’ve become a little bit grown up over time, I think. I’m known for drawing penises and childish vulgar stuff. But now the things I do are about mental health, anxiety, and depression. They are more about the darker side of life but with humor still there and I hope they are still entertaining. But they are deeply personal, these are my problems I’m putting out there. And they are popular because other people feel the same.
Especially with the pandemic.
Yes, that’s true. But I suffered from anxiety way before the pandemic. It didn’t cause me extra worry because I already had my own before.
But you still try to work less?
Yes, trying.
What are you doing instead of working then?
I do quite a lot of online dating. That’s fun and interesting. It’s also funny because some people recognize me and ask if I do this as an art project. They write me and ask if it will be kind of an experiment when they go on a date with me. They are so used to me doing things like that that they cannot believe that I’m just looking for a partner. (laughs)
The interview with Mr. Bingo was published in PAGE 10.2021. The complete issue is available for download here.