65 friends and olive producers from the Cretan village Viannos decided to form a cooperative and create
their own olive oil brand for the markets of Greece, USA, Canada and Germany.
The PDO Viannos olive oil is acknowledged for its excellent quality and unique taste due to semi-mountainous terroir of the area.
The inspiration for the packaging is drawn from the producers themselves who are, above all, good friends. The bottle, painted black, features a tree, with the names of the producers as its leaves, representing this sense of unity and devotion to creating an authentic product. At the same time, it visualises the close relationship the producers have with their motherland.
Winner of the Red Dot Award: Communication Design 2015 and of the Dieline Awards 2016.