Adidas Campaign

To amplify the Adidas Studio LDN in London and their #HereToCreate campaign, the brief was to create a mural for the launch of the studio. My design shows characters with a strong desire to collaborate and share their creative passions for fitness and lifestyle. The image is both powerful and engaging suited to the campaign.
The core idea also translated across and into various examples of merchandise and clothing, as well as pick up feedback postcards.