Natalia Red Branding

I created my own logotype based on Russian Vjaz (Русская вязь), an old Russian deco­rative calligraphy type. The special thing about it is that the letters come together, or join one another, and are often linked into a continuous ornament.

The RED logotype should contain the Slavic look, but also be recognizable for everyone else, at least at a second glance. The letter “D” is one of the most concise letters in the Russian language. This is one of the key reasons why I chose to mix the look of this one. An­other, is simply that it stands out. This makes it easier to read, and to under­stand the wording of the logotype.