Crafting a Premium Vape Experience – The Creative Vision Behind „Empty“

As a Creative Art Director, I designed the branding and packaging for „Empty,“ an innovative vape manufacturer. From the logo to social and print media, a cohesive design was created to position the brand as modern and high-quality.

Design Concept: The name „Empty“ and the slogan „In Good Taste We Trust“ emphasize simplicity and quality. The logo is sleek and modern, while the packaging design, featuring a matte black background and a vibrant strawberry image, captures attention. Clear typography ensures readability.

Media Presence: Social media ads, print advertisements, and promotional materials were developed to broaden the brand’s reach and appeal to a sophisticated target audience.

Conclusion: This project showcases my skills in creative art direction and successfully establishes „Empty“ as a premium brand in the vape market.