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»Understanding the essence of each brand is crucial«

PAGE had the honor to talk to Kadine James, fashion expert and Global Head of Metaverse and Generative AI at Artificial Rome about her passion for digital fashion and generative AI.

Art direction Kadine James collaboration with Tanushri Roy
Collaboration with fashion designer Tanushri Roy. Art direction Kadine James. Hairstyles in DALLE Image: Kadine James

Kadine James is a globally recognized Web3 strategist and tech futurist who has worked with companies such as Verizon, RYOT, Yahoo and Accenture.

  • In 2021, Computer Weekly named Kadine one of the ten most influential women in tech.
  • In 2022, Yahoo Finance named her one of the top 10 Metaverse founders.
  • In 2023, Kadine James has joined Artificial Rome as Chief Metaverse Officer where she has already launched a global campaign for fashion brand Diesel.

PAGE: How did your fascination with generative artificial intelligence intersect with your passion for digital fashion, shaping your unique approach to creative projects?  

Kadine James: The allure of generative AI lies in its ability to blend creativity and technology seamlessly. Pairing this with digital fashion allows for an unparalleled exploration of innovative and dynamic design possibilities. I’ve curated a Future Fashion show which is currently on exhibition at Artsect Galley in London and inside The Immersive KIND Gallery which is virual and can be experienced in Virtual Real Estate. Also a brand new A deeeper Deeep show will debut at The Deeep AI Art fair in Paris in February during NFT Paris.

Can you share an instance where your work with generative AI significantly influenced the outcome of a digital fashion project, particularly when collaborating with brands? 

A notable project was with Diesel which I helped to produce with my team at Artificial Rome where we harnessed generative AI to dynamically adapt virtual fashion pieces based on user interactions – and in the early stages of conceptualising the set we were building for the experience which run online and in selected Diesel stores around the globe.

The campaign was a significant one as it created a personalized and engaging experience, redefining the brand’s digital presence in web3 and connected new and future audiences at scale around the world.

Game-Experience für Metaverse und Stores

Die Anfang November erschienene Vert von Diesel ist keine gewöhnliche Uhr: Sie ist limitiert, der belgische Modedesigner Glenn Martens hat sie in einer VR-Umgebung entworfen, und ihr Verkauf ist an einen NFT namens Metamorph gekoppelt, der Besitzer:innen den Zugang zur Diesel Fashion Show während der Mailänder Modewoche sicherte. Über die Entstehung der Kampagne berichten wir ausführlich in PAGE 12.23

PAGE 12.2023

Branding by/for Creatives ++ KI-Tools im Packaging Design ++ UX Design: Accessibility ++ ENGLISH SPECIAL Cari Sekendur ++ Game-Experience für Metaverse und Stores ++ Hybride Lehr- und Lehrumgebung »hands on« ++ Making-of: Type-Tool Burrowlab ++ Algorithmen und der Verlust der Diversität

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Balancing the cutting-edge tools like unreal engine and virtual reality with a brand’s identity can be intricate. How do you approach this challenge to ensure harmony in the virtual experiences you create?

Understanding the essence of each brand is crucial. We integrate multiple technologies including UE5 which our Metaverse platform Soil is powered by and which we built the Legacy of Tomorrow on this featured digital fashion from the worlds leading digital fashion houses including the Fabricant and my own studio the immersive KIND.

In my future fashion show we’ve used generative AI elements thoughtfully working with ai artists to explore the future of fashion and using tools like midjouney to bring images and video to life. It’s an incredible time right now and we are thrilled to be working at the intersection of new digital craftmanship with these tools allowing artists to explore and create in ways that not so long ago would have been completely unimaginable.

Portrait and art direction Kadine James, AI arichitect Kevin Abanto
Singapor: Collaboration with AI arichitect Kevin Abanto x Kadine James, art direction and model – Image: Kadine James

From your perspective, how is generative AI shaping the future of digital fashion, and what opportunities does it unlock for brands in terms of virtual experiences? 

Generative AI is a game-changer, offering endless possibilities for dynamic, ever-evolving designs. It empowers artists and brands to provide unique, personalized virtual experiences, paving the way for a more interactive and sustainable future in digital fashion.

Kadine James wearing AI hair make up
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Kadine James wearing AI hair make up
Bild: Kadine James; Ai architect Kevin Abanto
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Kadine James wearing AI hair make up
Bild: Kadine James; Ai architect Kevin Abanto
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Kadine James wearing AI hair make up
Bild: Kadine James; Ai architect Kevin Abanto
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Kadine James wearing AI hair make up
Bild: Kadine James; Ai architect Kevin Abanto
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Kadine James wearing AI hair make up
Bild: Kadine James; Ai architect Kevin Abanto
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Kadine James wearing AI hair make up
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Kadine James wearing AI hair make up
Bild: Kadine James; Ai architect Kevin Abanto
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Kadine James wearing AI hair make up
Bild: Kadine James; Ai architect Kevin Abanto
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Kadine James wearing AI hair make up
Bild: Kadine James; Ai architect Kevin Abanto
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Kadine James wearing AI hair make up
Bild: Kadine James; Ai architect Kevin Abanto
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Kadine James wearing AI hair make up
Bild: Kadine James; Ai architect Kevin Abanto
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Kadine James wearing AI hair make up
Bild: Kadine James; Ai architect Kevin Abanto
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Kadine James wearing AI hair make up
Bild: Kadine James; Ai architect Kevin Abanto
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Kadine James wearing AI hair make up
Bild: Kadine James; Ai architect Kevin Abanto
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Kadine James wearing AI hair make up
Bild: Kadine James; Ai architect Kevin Abanto
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Kadine James wearing AI hair make up
Bild: Kadine James; Ai architect Kevin Abanto
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Kadine James wearing AI hair make up
Bild: Kadine James; Ai architect Kevin Abanto
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Kadine James wearing AI hair make up
Bild: Kadine James; Ai architect Kevin Abanto
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Kadine James wearing AI hair make up
Bild: Kadine James; Ai architect Kevin Abanto
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Kadine James wearing AI hair make up
Bild: Kadine James; Ai architect Kevin Abanto
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Kadine James wearing AI hair make up
Bild: Kadine James; Ai architect Kevin Abanto
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Kadine James wearing AI hair make up
Bild: Kadine James; Ai architect Kevin Abanto
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As the founder of The Immersive KIND, how are you exploring and showcase the intersection of generative AI and digital fashion, and what role does it play in fostering dialogue within the creative community?

The Immersive KIND serves as a canvas for showcasing the synergy of generative AI and digital fashion. We feature innovative digital artists and create project for the Metaverse, providing a platform for creators to share insights, pushing the boundaries of what’s possible and inspiring a broader conversation within the creative community.

Thank you very much, Kadine!

You can get in touch with her via e-mail to: info@theimmersivekind.com or follow her on LinkedIn for updates.

Metarmorphosis Series Part 1
Bild: Tanushri Roy. Art direction Kadine James
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Metarmorphosis Series Part 1
Bild: Tanushri Roy. Art direction Kadine James
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Metarmorphosis Series Part 2 – Teeth
Bild: Tanushri Roy. Art direction Kadine James
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Metarmorphosis Series Part 3 – Hairstyles
Bild: Tanushri Roy. Art direction Kadine James
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Metarmorphosis Series Part 3 – Hairstyles
Bild: Tanushri Roy. Art direction Kadine James
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Metarmorphosis Series Part 4 – Diamonds and Crysals
Bild: Tanushri Roy. Art direction Kadine James
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Sneakers – Electric Eye
Bild: Tanushri Roy. Art direction Kadine James
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Sneakers – Electric Eye
Bild: Tanushri Roy. Art direction Kadine James
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Sneakers – Crystals
Bild: Tanushri Roy. Art direction Kadine James
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Sneakers – Crystals
Bild: Tanushri Roy. Art direction Kadine James
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Sneakers – Crystals
Bild: Tanushri Roy. Art direction Kadine James
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Sneakers – Crystals
Bild: Tanushri Roy. Art direction Kadine James
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Weiterlesen:

Produkt: PAGE 08.2023
PAGE 08.2023
Wachstumsstrategien für Kreative ++ Ratgeber: Schutz vor Ideenklau ++ Leitsysteme: Trends und Ideen ++ ENGLISH SPECIAL Jack Sachs ++ Gestalten für Neurodiversität ++ Fontfamilie Knit Grotesk ++ Roblox-Game »Blackout at Mt. Earverest« ++ Typografie und KI

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