R E B R A N D I N G . SKYROOFERS

Think differently and then just do it! Characterized by this guiding principle, the SKYROOFERS go ahead and change the cityscape. These are the guys who plant greenery on Frankfurt’s roofs and facades. They radiate a feeling of “Here we go!” And to live up to the name, parkour athletes and jumping people keep popping up in communication. 

This logo variant is a refresh of the old approach. Straight cube edges and a deposited italic font. The special feature: The arrangement of the cubes can vary depending on the application. A modern way to flexibly design a logo without diluting the brand and still creating recognition.