Natalia Red Branding
I created my own logotype based on Russian Vjaz (Русская вязь), an old Russian decorative calligraphy type. The special thing about it is that the letters come together, or join one another, and are often linked into a continuous ornament.
The RED logotype should contain the Slavic look, but also be recognizable for everyone else, at least at a second glance. The letter “D” is one of the most concise letters in the Russian language. This is one of the key reasons why I chose to mix the look of this one. Another, is simply that it stands out. This makes it easier to read, and to understand the wording of the logotype.
