Obela Brand Book

https://www.behance.net/gallery/18477543/OBELA-Brand-Book

Obela is an international Hummus brand from Pepsico/Strauss.

At Studio Yotam Bezalel I was responsible for the new Brand Identity Guidelines of a complete market relaunch of the Brand. The rebranding included packaging design, redesign of the entire visual identity and style guidelines for corporate and future marketing materials.

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