Obela Brand Book

Obela is an international Hummus brand from Pepsico/Strauss.

At Studio Yotam Bezalel I was responsible for the new Brand Identity Guidelines of a complete market relaunch of the Brand. The rebranding included packaging design, redesign of the entire visual identity and style guidelines for corporate and future marketing materials.

Projekt von

Verena Tam

Branding, Corporate Design, Typografie
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