Mānuka Valley Packagign Design & Branding

Mānuka Valley is inspired by the country and the people of New Zealand. The land of rugged cliffs, ancient rainforest and an unusual number of flightless birds is where Mānuka Valley’s honeys come from. And in its attitude it is as straight forward, honest and down to earth as a Kiwi can be. Those values are of course reflected in the design of the brand: The logo combines the idea of the valley the honey comes from and the love it is harvested with. Its mark can be extended to a bold pattern of stylized mānuka blossoms. The colors look like they are taken straight from a postcard of Aotearoa where lush hills awash with the bloom of the mānuka tree leading to a beautiful sandy beach. The typography is bold and clear without coming across cold. The photography style is rough, warm and grainy. And the honey jars themselves come in big batches up to 1200 g – imagine slamming this on your breakfast table. To make it even better you can track and trace your honey all the way back to its harvest side in New Zealand for full transparency. And ones you are getting low on honey you can reorder it through Mānuka Valley’s very own refill system. Pretty cool, ey?

Team
Client: Mānuka Valley
Studio Photography: Johannes Tauras
Outdoor photography/videography: Charlie Hollings-Hatton
Copy + Social Media: Becky Fullerton
Web Developement: David Asen Marketing