Hey, I am Franziska – a Berlin based freelance designer focused on packaging and branding. I have been working as an art director in different design agencies for several years before going freelance. Always having been gravitating towards the strategic aspect of my projects, I one day decided to actually join the strategic team of one of theses agencies. It was one of the best decisions I‘ve ever made, but I found myself badly missing design. So as a freelancer I ended up right in the middle of both disciplines – a designer at heart, as well as a strategic thinker.

I love helping businesses to build their brand/product and find their voices by creating effective strategies and unique designs. All of my projects start with a strategic phase focused on research, positioning and concept before diving into the design. This might feel a little inconvenient at first – but in my opinion it is the only way to craft a design that really fits your needs.
I am happy to help you with:

brand strategy
brand workshops
packaging design
brand & corporate design
creative & art direction