B R A N D . Alicja Feltens Consulting

Alicja accompanies her customers to write their story. I was allowed to start with their positioning and define a concept paper that gets to the heart of the target group, benefits, and most importantly, her message. 

In terms of design, a clean, noble word mark and the associated design language have been created. Serif font with editorial character. In addition, she has the option of using her abbreviation “af” as a single signet.

Photocredits to Axel Gross @instagram.com/grossaufnahmen