Erik Kessels – Forced Errors

20130318 - 20130319

 
Is there ever a perfect design? While striving for excellence, designers have often ignored the fact that sometimes pushing for perfection can be banal.



Is there ever a perfect design? While striving for excellence, designers have often ignored the fact that sometimes pushing for perfection can be banal.

World famous radical advertiser Erik Kessels will open your eyes to a world of mistakes and explain how errors in design can be quirky and beautiful, entertaining and provocative. In this two-day workshop, Kessels will push participants to purposely make errors in order to find new directions in their  work. Opening up with a lecture and presentation by Kessels on the topic of »Forced Errors,« participants will then be briefed on how to apply this approach to their work to initiate new ideas and improve them by making mistakes.

This workshop is for creatives that are »willing« to cross over. Save €200 when signing up before February 10th, 2013.


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