BURG Visual Identity

As prorector of Burg Giebichenstein University of Art and Design (from 2010 till 2014) I was especially responsible for the development of the school’s new visual identity.
I’ve had the pleasure to work with a wonderful design team: Anja Kaiser, Wolfgang Hückel and Wolfgang Schwärzler.
Together we developped the concept of the identity under the guiding principle of “Identity and Difference” and designed many print collateral over the course of several years.
The basic elements of the dynamic visual identity are: The BURG logo, the BURG lettering, the university name as a brand, clearly defined corporate typefaces such as Minion and Burg Giebichenstein’s own typeface, BURG Grotesk, the BURG Symbol Font, the colour scheme and the photographic imagery. All these constant and flexible elements can be combined in different constellations and scales.