New Amazon feature: read your books online

“If you buy a book that is in the Amazon Upgrade program, you are given the option to upgrade to online access at the end of the purchase process“
Link: http://www.amazon.com/b?ie=UTF8&node=293522011&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-7&pf_rd_r=0S545YHDN99TDYSMABV7&pf_rd_t=101&pf_rd_p=306044801&pf_rd_i=293522011