L.A. Lakers for New Era

In February 2020 I had the chance to create two visuals for the new New Era collection. The brief was to take one team out of three and visualize the new collection. I took the L.A. Lakers and built a world with the new products of the collection and my own imagination, everything mixed together in a room combined with some typical Ju Schnee shapes. The room itself reminds of the typical showers or bathrooms in the players changing room. I took this scene to introduce a new look – new clothes – new collection.