Music Square Magazine
One main aspect of my master’s thesis was to analyse and develop strategies to cope with illegal downloading of music. So for my final project I developed a Magazine, which deals intensively with that topic and the development of music marketing itself.
In this process I laid great emphasis on the influence of actual marketing strategies and consumption behaviours. As a result in the end I created a Magazine, which tries to show all the connections and important facts of todays music market, plus adding some ideas for the future…
In order to figure out the strategies and approaches which could have a positive influence on the development of a future-orientated music market, I organised interviews with artists from many different design and music-related businesses, to reflect the business’s main drive and motivations.