NSW Police department

“DDB Sydney has released a print campaign to raise awareness of the fact that the number of teenagers dying as a result of listening to ipods whilst they cross the road is beginning to reach “epidemic proportions”. I like the art direction of this campaign, even though i would have liked to see some different executions. Maybe use other models of the iPod.

Link: http://www.frederiksamuel.com/blog/2008/01/nsw-police-department.html